Dan Mathews has lead some of the PETA's most effective marketing campaigns. He has worked with celebrities such as Pamela Anderson, Pink and Alec Baldwin on ads, videos and campaigns. Over the years, Mathews has helped PETA's activism and disruption techniques evolve into significant corporate changes and partnerships that improve life for animals. Pictured above are club president Lorna Cochrane (l) and Rachel Bellis (r).