Literacy is F(read)Dom: Life Liberty and the Pursuit of Happiness

 Dr. Goff currently leads a cause-driven organization that strategically addresses barriers to literacy our children and families face throughout Coastal Virginia. Under her leadership, REACH launched The Big Free Bookstore that provides new, high- quality books at no cost to families. During her short leadership at REACH, they have tripled its distribution of resources, more than doubled its operating budget, grown from 2 FT employees to a staff of 5 FT and 10 PT employees, and has moved from 500sq ft to more than 10,000 inside one of Norfolk’s most iconic malls. REACH was also recently presented the Giving Back Award from Coastal Virginia magazine in 2020; The UPLIFT award from the City of Norfolk, and most recently Dr. Jennifer Goff was named Top 40 Under 40 for her leadership in 2021 by Inside Business and is the 2022 Darden College of Education and Professional Studies Fellow for her exemplary service and impact within her field.